Quadrum Global Launches Arlo Brand with High-Profile Hires

By Adriana Pop

New York—Quadrum Global is extending its expertise with the fall opening of a pair of New York City hotels, which will be operated under the company’s new Arlo Hotels brand. Additionally, Quadrum has announced that hospitality industry professionals Foiz Ahmed, Javier Egipciaco, Maggie Houston, Jason Enany, Heather Berti, Katherine Solomon and Li Tang have joined the company to manage all aspects of Arlo’s operations.

Arlo Hotels Music Lounge

Quadrum’s first two Arlo properties are set to open in the city’s Hudson Square and NoMad neighborhoods. The 325-key Arlo Hudson Square will open in September, while the 250-key Arlo NoMad hotel will open approximately one month later.

The company’s decision to self-manage the hotels under a new brand is part of a corporate strategy focused on building an in-house management platform around its key portfolio properties. The guest experience is enhanced by smart technology, music lounges, rooftop terraces and patios as prime social destinations; restaurants feature celebrated chefs; entertainment includes performances by up-and-coming artists; and workshops are hosted by leaders in today’s creative milieu.

Foiz Ahmed

“Hospitality has been one of our core investment strategies since we entered the U.S. market in 2009,” stated Oleg Pavlov, Quadrum’s founder & CEO. “Given where the hotel investment market is today, we believe that self-managing our newest crop of hotel projects puts us in a better position to create value for investors and customers over the entire lifecycle of these projects.”

Ahmed joins Quadrum’s New York office as president of Arlo Hotels. In this role, he will oversee all aspects of operations for the brand. Ahmed has worked in the hospitality industry for more than 25 years. Most recently, he was vice president of Hersha Hospitality Management’s Independent Collection. There, he led all aspects of branding, marketing and operations, while growing the brand from five to 12 hotels. Prior to HHM, Ahmed held various operations and sales positions during a long tenure with Marriott.

Javier Egipciaco

Egipciaco brings more than 18 years of New York hospitality experience to his position as managing director of Arlo Hotels. Prior to Quadrum, Egipciaco was area general manager of HHM’s NU Hotel in Brooklyn and Duane Street Hotel in Tribeca. Over the course of his career, Egipciaco has specialized in strategic operations, including the development and launch of several hotel brands. He was also area general manager for three GEM hotels in Lower Manhattan. and held various operational roles with Park Hyatt in New York City, where he started his hospitality career.

Houston joins Quadrum as general manager of Arlo Hotels, where she will oversee the day-to-day operations of Arlo Nomad. Houston is charged with infusing the Arlo brand’s core elements—tech-integrated service, function-centric design, ease-of-use and urban exploration—and will also focus on strengthening operations through employee engagement and creativity initiatives. During her 10 years in the hotel industry, Houston has managed the Duane Street Hotel within HHM’s Independent Collection, and led staff development for King & Grove. Most recently, she assisted in the opening of Commune Hotel + Resorts (Commune) lifestyle hotels in Chicago, Cabo San Lucas and Playa del Carmen.

Enany, a 20-year veteran of the restaurant industry, joins Quadrum as area director of food, beverage and entertainment for Arlo Hotels. Like Houston, Enany also worked at Commune, where he was responsible for conceptualizing the bar and dining experience, as well as the openings of hotels in New York, Chicago and Mexico. Prior to Commune, he served as director of operations at New York City-based EMM Group, where he oversaw concept creation, strategic development and day-to-day operations of six restaurants throughout New York City and Miami.

Maggie Houston

Berti joins Quadrum to lead culture, training and development and employee relations for Arlo Hotels. Over the past 10 years, she has worked in various human resource leadership positions for hospitality brands such as Starwood Hotels & Resorts, Marriott International, SoHo Metropolitan Hotel & Residences, Thompson Toronto Hotel and, most recently, Commune.

With Solomon’s 15 years of revenue management experience in the hospitality industry, she will oversee Quadrum’s revenue management and distribution for Arlo Hotels. This includes all aspects of the brand’s revenue strategy such as the revenue tool kit, online partnerships and e-commerce.

Jason Enany

As hotel manager of Arlo Hudson Square, Tang brings more than 10 years of experience in the hospitality industry to Quadrum. Throughout her career, she’s primarily focused on front-of-house operations and luxury properties, most recently holding a position as director of front office at Starwood Hotel Group’s Westin New York at Times Square.

“In creating the Arlo Hotels operating platform, we have formed a team that reflects the caliber of experience we offer to guests and visitors. The Arlo executive team is made up of highly accomplished individuals at the leading edge of industry innovation. Their collective capabilities in all aspects of hotel operations will ensure that our new brand is stewarded by the industry’s most creative minds and that no detail is overlooked,” added Seth Schumer, spokesperson for Quadrum.

Image courtesy of Quadrum Global