Alpharetta’s Mammoth Mixed-Use Project Lands 9 Retail Tenants

By Robert Demeter

Rendering of Avalon Phase II

Atlanta–Avalon, an 86-acre mixed-used project, has opened in the North Atlanta submarket, Alpharetta. Phase I, which opened in October 2014, features 500,000 square feet of retail, a 12-screen theater, 105,000 square feet of Class A office space, 101 single-family residences and 250 luxury rental homes. Following its success, North American Properties (NAP) announced Avalon’s Phase II, which is scheduled to open in spring 2017.

Phase II will feature 90,000 square feet of upscale retail and restaurants, 276 luxury rental homes, 550,000 square feet of Class A office space as well as a 325-key hotel. Phase II’s retail is already 80 percent leased and attracting top retailers in the country.

Nine tenants confirmed occupancy at Avalon’s Phase II development. Hop City, known for its craft beer, will unite with The Spotted Trotter, a local chef-driven restaurant, to create Avalon’s own beer garden. Both concepts have locations at Krog Street Market in Midtown Atlanta. Rumi’s Kitchen, a popular Persian restaurant in Metro Atlanta, will also be added to the roster, along with seafood restaurant Brine Fish House.

The Boardroom Salon for Men, the Texas-based men’s salon will open its first Georgia location at Avalon, accompanied by apparel companies Lucky Brand, Brooks Brothers, Levi’s and Urban Outfitters.

Rendering of Avalon Phase II

“NAP continues to attract best-in-class retailers and chef-driven restaurants, further enhancing the Avalon experience and Alpharetta’s culinary and shopping landscape,” said Janet Rodgers, president & CEO of the Alpharetta Convention and Visitors Bureau. “The strong leasing momentum is a testament to Avalon and demonstrates its success as an experiential community.”

Five new Phase I retailers are also scheduled to open soon at Avalon, including Tesla, Atlanta-based AYA Med Spa, Farm to Ladle (a local chef-driven restaurant), Parisian Nail Salon, and Atlanta-based, European-inspired coffeehouse, Café Intermezzo.

“We carefully curated Avalon’s merchandise mix to resonate with our guests,” said Liz Gillespie, vice president of marketing at NAP. “We are thrilled to welcome these highly sought-after retailers to Avalon, and we look forward to the elevated experience Avalon Phase II will bring to the already vibrant community.”

Images courtesy of experienceavalon.com.