By Steve Jones, International Director, Multi-site / Retail Project Management, JLL Retailers are incorporating technology into brick-and-mortar stores in order to improve efficiency, while simultaneously enhancing their brands. The use of technology to enrich the customer experience heightens the quality of shopping for loyal customers and also draws in new ones. Businesses of the past are bringing in the latest in sales and distribution technology to give their stores a much needed boost of energy. During the past few years, movie ticket sales have slumped. In reaction, theaters have started to incorporate technology into all aspects of their businesses. AMC has…

It’s easy for store retailers competing with online retailers to feel like they are pushing a boulder up a mountain in today’s web-driven economy. Price-conscious, computer-savvy shoppers will almost always find an item cheaper on the Internet than in local stores. The good news is that not all consumers shop on price alone. According to a Deloitte survey, nearly a third of consumers want to see the actual product before purchasing it, which validates the role of the brick-and-mortar store. Another survey by Ipsos reports that 59 percent of U.S. shoppers prefer to make their purchase in-store as opposed to…