Cassidy Turley Officially Launches

March 2, 2010
By Allison Landa, News Editor

Courtesy Flickr Creative Commons user rutlo

It’s been in the works for years and now it is official: Cassidy Turley has officially launched.

Cassidy Turley is comprised of partner firms Colliers Turley Martin Tucker, Colliers Pinkard, Cassidy & Pinkard Colliers, Colliers ABR, Colliers Houston, BT Commercial, BRE Commercial San Diego, BRE Commercial Phoenix, and CPS CORFAC International. The companies’ combined portfolio encompasses 420 million square feet of managed space in 58 locations and $16 billion in completed transactions for 2008.

Colliers Houston & Co. president David Houston told CPE in January that the genesis of Cassidy Turley came four years ago as the firms began to consider how to take their business to the next level. After Colliers and FirstService combined, the firms that ultimately launched Cassidy Turley decided not to join the new network, which is publicly held.

“We liked the vision of an employee-owned company as it was privately held,” Houston said. “It’s just two different models and the model that worked best for us in terms of our culture was the Cassidy Turley model.”

He told CPE that in part the decision came from a desire to maintain what had long existed.

“We’ve had a profit-sharing plan for 42 years, so everybody’s always had a share of the profits, even the receptionists,” he said. “So being employee-owned made more sense than being owned by a public company who could buy us and sell us in a heartbeat.”
Along with the launch comes new brand positioning, a fresh logo, and a new advertising campaign spearheaded by Interbrand, a global brand consultancy.