Choice Hotels Expanding Portfolio to Greece in 2017

By IvyLee Rosario

Greece—Choice Hotels Europe has signed a multi-unit development agreement with GVK Enterprises to establish a hotel portfolio in Greece. The first hotel is set to open by summer 2017 in Athens under the Comfort brand, with four additions being developed on the mainland and islands under the Comfort, Quality and Clarion brands.

Choice Hotels

“I’m delighted to work with Choice Hotels and bring their Comfort, Quality and Clarion brands to the Greek capital and islands. We look forward to helping them develop a portfolio of hotels that will appeal to international travelers visiting Greece for either business or pleasure,” said George Kontos, president of GVK Enterprises, in prepared remarks. “We are extremely proud to be able to bring Choice to a land filled with so much history and culture. Greece has always been one of the most popular tourism destinations and we look forward to sharing the food, hospitality and beaches with the rest of the world through the millions of guests of the Choice family.”

This agreement is one of several that Choice has participated in, including delivering 25 hotels and 8,000 guestrooms in UAE and Saudi Arabia by 2021, multiple hotels in Belgium, the co-branding of 19 properties in Germany, Austria and Hungary, as well as launching its upscale Ascend Hotel Collection brand in the UK, France and soon Turkey in 2017.

“We are thrilled to be expanding our European portfolio to Greece, an important travel and tourism destination that has shown signs of strong recovery and positive forecasts,” added Mark Pearce, senior vice president, international division, Choice Hotels. “Choice wants to support and participate in this recovery and we have every confidence that our brands will thrive in such a dynamic market.”

Image courtesy of Choice Hotels