CRE Trends to Revitalize Shopping Centers

In the past several years, shopping centers have had an identity crisis with the poor performance of department stores. In the place of traditional anchors, a more diverse set of anchors have filled the gap – from grocery stores and big box retailers to experiential locations like art installations and entertainment centers. But when it comes to boosting the overall performance of a shopping center, not all anchor tenants are created equal – some anchors and shopping center formats do more to draw in visitors from a wider area and have bolstered vitality of the centers overall.

To understand the emerging trends in shopping centers, Near looked at 28 malls across the U.S., comparing performance around consumer behavior data for Q4 of 2022 versus the same time period in 2021 and 2019.

Read Near’s report on CRE Trends to Revitalize Shopping Centers to learn:

• How are shopping centers doing overall?
• What 5 trends are helping boost shopping center performance?
• How can insights from consumer behavior data drive CRE strategy?

How Consumer Behavior Data Can Inform Decisions

If there’s any one constant when it comes to consumer behavior, it’s change. The trends that are resonating now are likely to be different in a few years, or even a few months. In order to stay on top of the changes, it’s critical to leverage consumer behavior data to personalize the shopping experience, focusing on creating engaging and convenient experiences that keep customers coming back for more.

By utilizing consumer behavior data, shopping centers can:

• Understand shopper movement patterns
• Leverage insights to attract the right tenants
• Access insights on competitor locations
• Keep up with market research

And more.

Interested in seeing all the trends, and learning how these strategies have been successfully deployed at shopping centers across the U.S.? 

Read CRE Trends to Revitalize Shopping Centers or Sign up for a demo.