CREW Network President: ‘Speak Up for Yourself!’

Tune in for a conversation with CREW Network President Barbi Reuter on self-advocacy, the importance of DEI and mentorship.

Barbi Reuter, 2022 President, CREW Network. Image courtesy of CREW Network

Women have come a long way in the commercial real estate industry. Today, many of them are holding important leadership positions, opening doors and mentoring the future generation of real estate professional. The industry has made tremendous strides when it comes to diversity, equity and inclusion, but there’s still plenty of room for improvement.

In honor of Women’s History Month, we talked to Barbi Reuter, CREW Network’s 2022 president, about the significant changes in women’s roles in commercial real estate in the past decade.


READ ALSO: Cushman & Wakefield’s Nadine Augusta Charts a New Path for DEI


Reuter is a firm believer in “if you don’t ask, you don’t get.” Along with other female leaders, she has been supporting women in the commercial real estate industry to advocate for themselves by leveraging their knowledge and strengths in the workplace. Reuter is a high-energy executive who leads Cushman & Wakefield | PICOR, an employee-owned commercial real estate firm based in Tucson, Ariz.

At CREW Network, she is actively involved in transforming the commercial real estate industry by advancing women. In this podcast episode, she talks about how women can overcome stigmas working against them, and about how mentors and role models can have a significant impact on their career paths.

Here’s a sample of the topics this special episode covers:

  • Most important changes in women’s roles in CRE (0:50)
  • Why women need to advocate for themselves (2:50)
  • Overcoming stigmas (4:21)
  • Developing a healthy work-life balance (10:17)
  • Mentors and role models (11:40)
  • Celebrating Women’s History Month (13:20)
  • How CREW is supporting women-owned businesses (16:12)

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