Emaar Launches 300-Unit Luxury M-F Project in Downtown Dubai

By Eliza Theiss, Associate Editor

Global property developer Emaar Properties PJSC has launched BLVD Crescent, its newest luxury residential project in downtown Dubai. Launch events will be held on March 22^nd in four cities simultaneously – Dubai, Abu Dhabi, Almaty and Shanghai – and will combine showcasing and sales events to previously registered attendees. Although prices have not been disclosed, the average selling rate for Burj Vista I, a previous project by Emaar, was 2,000 EAD per square foot (approximately USD $544 per square foot), as previously reported by MHN.

Located on Mohammed Bin Rashid Boulevard, in the vibrant downtown of Dubai, the 300-unit BLVD Crescent will be comprised of two high-rises of 39 and 21 stories, connected by a podium containing community amenities, retail and one level of apartments. Amenities will include meeting and event facilities, BBQ areas, children’s play areas, gym, landscaped open green spaces, intimate outdoor seating areas, sun lounging area, a web of interconnected waterways and pools of varying depths, including an infinity lap pool, which cascades water dramatically over the edge to the boulevard below. BLVD Crescent will comprise one-, two- and three-bedroom units and a New York art deco style. All units will boast floor-to-ceiling windows and large private balconies providing copious amounts of natural light and views of Downtown Dubai with landmarks such as the Burj Khalifa, The Dubai Fountain and The Opera District. Selected units also have views of Old Town. BLVD’s location also means quick access to the area’s high-end shopping, entertainment, art galleries, comedy clubs and design studios.

“Downtown Dubai is already home to some of the world’s most spectacularly designed residences and commercial towers, and ‘BLVD Crescent’ will raise the benchmark on design, architecture, and engineering,” said Emaar Properties Managing Director Ahmad Al Matrooshi in a press statement.

Emaar Properties PJSC, a Dubai-based Public Joint Stock Company listed on the Dubai Financial Market, is a global property developer and provider of premier lifestyles. The company specializes in creating value-added, master-planned communities that meet the full spectrum of lifestyle needs. Emaar’s most iconic development is the 500-acre Downtwon Dubai megaproject. Emaar is continually expanding its operations and is currently present in several key global markets with established operations in the United Arab Emirates, Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, USA and Canada