Hard Rock Makes NYC Comeback

By Ioana Neamt

Rendering of the future Hard Rock Hotel New York

New York—A 445-key Hard Rock hotel will soon rise on 48th Street between 7th Avenue and Avenue of the Americas in New York City. Hard Rock International has announced that the Hard Rock Hotel New York will open in the spring of 2019 and breathe new life into the historic Music Row location.

The new-build hotel will sprout up in a neighborhood that was once a ‘musical mecca’ and a go-to spot for music icons such as Jimi Hendrix, Eric Clapton and the Rolling Stones. Hard Rock Hotel New York is meant to honor the city’s musical heritage and feature memorabilia focused on iconic and contemporary artists from New York.

“Times Square is synonymous with music and pop culture, from Broadway to the Brill Building, from live clubs to instrument stores on 48th Street’s Music Row,” Tim Tompkins, president of the Times Square Alliance, said in a statement. “Through many decades of change in Times Square, this block has always been about music; a place where locals, visitors and musical celebrities mixed as they shopped for the latest instruments and music hours before their live gig.”

The new hotel will incorporate amenities such as a spacious lobby with signature restaurant and lounge, a rooftop terrace, an upscale underground speakeasy, the signature Rock Spa, the Body Rock fitness facility and the Rock Shop.

Hard Rock International will be developing the hotel in collaboration with Extell Development Co.

Image courtesy of Hard Rock International