Hilton Worldwide to Launch New Canopy Hotel Brand at Rockville’s Pike & Rose

By Adrian Maties, Associate Editor

Hilton Worldwide recently announced its plans to launch a new brand of lifestyle hotels called the Canopy. In the next few years, the company will open 11 such hotels in the United States and England.

One of the 11 hotels will be constructed in the Washington, D.C., area, in Federal Realty Investment Trust’s Pike & Rose urban mixed-use development in Rockville. The others will be constructed in Miami, San Diego, Portland, Nashville, Savannah, Indianapolis, Charlotte, Oklahoma City and Ithaca, N.Y., along with London.

Federal Realty is building the Rockville project in partnership with The Buccini/Pollin Group. It will be one of the first ground-up developed Canopy hotels in the United States. Although the development costs were not disclosed, Federal Realty did say that the new hotel is expected to open in 2016.

Plans call for the construction of a hotel with 177 guestrooms and flexible dining spaces that can change from a morning café to a lunchtime bistro, an evening bar and everything in between. Hotel guests will also have access to the many amenities offered by the Pike & Rose mixed-use neighborhood. Once complete, this pedestrian-oriented, urban-minded development will feature 450,000 square feet of retail, 1.1 million square feet of office space, 1,500 residential units and a 300-room boutique hotel.

“For our business and leisure travelers, a sense of place matters. Federal has a proven track record of delivering vibrant, urban mixed-use neighborhoods that our hotel guests value, where they will be just steps away from chef-driven restaurants, new and engaging music venues, health clubs, theaters and other attractive amenities,” Chris Nassetta, president & CEO of Hilton Worldwide, said in a statement.

“We are very excited to partner with Hilton and BPG in the development of what will be an iconic brand within the lifestyle hotel segment,” added Don Wood, president & CEO of Federal Realty. “We share Hilton’s vision of meeting the evolving consumer demand for socially interconnected places that are authentic and culturally engaging. Our mixed-use projects such as Santana Row, Bethesda Row, Assembly Row and soon Pike & Rose create new downtown districts within their respective communities where people desire to live, work, dine, shop or stay overnight.”

Photo credit: Federal Realty Investment Trust