Margaritaville, Minto Partner to Create Active Lifestyle Destinations

The Sales Center at Latitude Margaritaville in Daytona Beach has already broken ground and is set to open in the fall of 2017.

By IvyLee Rosario

Latitude Margaritaville town center pool rendering

Latitude Margaritaville town center pool rendering

Daytona Beach, Fla.—Margaritaville Holdings and Minto Communities announced a partnership that will be developing new active lifestyle destinations, with the first location opening in Daytona Beach.

The Sales Center at Latitude Margaritaville, Daytona Beach, has already broken ground and is set to open in the fall of 2017. The destination will feature walkable neighborhoods and a town center including a fitness center with an aerobics studio, indoor lap pool, spa and group fitness classes; indoor and outdoor dining with signature Margaritaville food and beverage concepts; arts and learning programs for residents and guests; a resort pool area with beach entry; a band shell for live entertainment and a private beachfront club with beachfront amenities.

“We are excited to partner with Minto and believe this relationship will redefine lifestyle destination living in Daytona Beach,” said John Cohlan, CEO of Margaritaville, in prepared remarks. “With Minto’s expertise in creating master-planned developments and Margaritaville’s inherent ability to deliver fun and escapism, Latitude Margaritaville has the exact coordinates for those looking to live the Margaritaville lifestyle as they grow older, but not up.”

Image courtesy of Margaritaville