MLB Network to Relocate New Jersey HQ
Crow Holdings developed the property that came online last year.
MLB Network is planning to move all operations to 25 Market St. in Elmwood Park, N.J. The content platform of Major League Baseball will occupy the entire 207,000-square-foot building that was developed by Crow Holdings and completed last year. CBRE negotiated the lease on behalf of the tenant, while JLL represented the owner.
MLB Network will relocate from Secaucus, N.J., where it has been since its opening in 2009. The platform will be fully operational at the new location by the 2028 baseball season.
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MLB Network creates about 3,000 hours of live programming each year, and it is also a production house. The platform helps produce content for MLB Local Media, Friday Night Baseball on Apple TV+, Roku’s MLB Sunday Leadoff, and MLB’s digital platforms and partners. All together, MLB Network created more than 400,000 pieces of content for all of MLB’s platforms in 2024.
Out of the ashes
The warehouse rises on the former site of the Marcal Paper Mills factory, which had been there for about 90 years. In 2019, most of the 36 structures on the Marcal site burned down in a fire.
The developer acquired the 12-acre parcel in 2022 and built the facility on speculative basis. A brick facade and black window mullions inspired by the original industrial property pair with large, translucent light boxes in a design that is new, but also plays tribute to the former factory.
Designed by M+H Architects, the facility has 32 dock positions, two drive-in doors, a 60-foot speed bay and an interior clear height of 40 feet. The building will house all of the network’s production studios and offices, along with MLB’s video tape library.
Scott Gottlieb, Brendan Herlihy, Greg Barkan and Elliot Bok of CBRE represented MLB Network in the lease. The JLL team of Rob Kossar, David Knee, Ignatius Armenia, Chris Hile and Ryan Milanaik assisted Crow Holdings Development.
Vacancy plateaus in New Jersey’s industrial market
Leasing volume in the New Jersey industrial market came in at 12 million square feet in the fourth quarter, which was higher than the trailing eight quarter average of 9.5 million square feet, according to JLL. Third-party logistics represented much of the demand.
That volume of leasing, along with a slowdown in new construction deliveries, means that vacancy in New Jersey industrial is plateauing, JLL reports. Vacancy was up only 28 basis points on average each quarter in 2024, a moderation from 2023, when the increase averaged 77 basis points per quarter.
Product construction is at its lowest point in two and a half years in New Jersey, JLL notes. The volume of new development is expected to remain around the 15 million-square-foot mark.
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