Rudin Lands HQ Lease at Manhattan Tower

January 30, 2025

Brokerage New York News Northeast More Office

An advertising firm will be moving into the building this fall.

The 3 Times Square tower in Midtown Manhattan — Spectrum Reach is relocating its headquarters to two full floors at Rudin’s 3 Times Square in an 11-year deal. *Image courtesy of Rudin*

Rudin has secured another agreement for its 3 Times Square building in Midtown Manhattan, signing Spectrum Reach to an 11-year lease. The company will take over the 26th and 27th floors of the 30-story tower.

Spectrum Reach is Charter Communications’ advertising sales business. This fall, it will relocate from its current office at 1633 Broadway into what is also called the Thomson Reuters Building.

Spectrum Reach was represented by Robert Stillman, Cara Chayet and Liz Lash of CBRE. Thomas Keating of Rudin and the Cushman & Wakefield agency team of Ron Lo Russo, John Cefaly, Paige Engeldrum, Lou D’Avanzo, Mike Burgio and Dan Organ represented the ownership.

Rudin has been filling the 925,000-square-foot tower that overlooks the Hudson River lately. Remy Cointreau, Anchin, Block & Anchin and Touro University are other recent tenants. Thomson Reuters, an original tenant, has renewed.

Last February, law firm Kilpatrick Townsend & Stockton LLP signed a 10-year lease to take over the building’s 28th floor. In June 2023, Rudin signed a five-year lease with West Publishing Corp.

Focus on wellness and sustainability

The building, designed by Fox & Fowle Architects, opened in 2001 as the North American headquarters of Reuters Group PLC and received capital improvements through FXCollaborative in 2020. The work included a new, glass-walled triple-height lobby and a decorative sculptural façade screen, in keeping with the Times Square aesthetic.

Other upgrades include a touchless entry system, a fully renovated destination dispatch elevator system, a conference and event center, a coffee bar, a dining area and a fitness center with locker rooms.

The building’s floorplates range from 28,000 square feet to 35,000 square feet and are column-free.

WiredScore awarded the building a Platinum certification for its connectivity. It also gained a SmartScore Gold certification for its user experience and sustainability.

Additionally, the building achieved the WELL Health-Safety Rating for its efforts to emphasize health and wellness for building occupants. Its AI-driven Nantum OS improves building operational efficiency, decreases carbon emissions and optimizes indoor comfort.