Scheels to Anchor Major Austin Mixed-Use

October 23, 2023

Development Austin News Retail More Southwest

This retail and entertainment venue will be the sporting goods chain’s second location in Texas.

Scheels’ recently opened store in Chandler Fashion Center, in metro Phoenix. Image courtesy of Scheels

Sporting-goods chain Scheels will open its second All Sports Texas location in Cedar Park, north of Austin, in the fall of 2026. The 240,000-square-foot retail and entertainment venue will be the retailer’s 35th location, counting 32 currently operating and two scheduled to open next year, in Tulsa, Okla., and in Meridian, Idaho, near Boise.

Construction on the new store will start early next year at CedarView, a 117-acre mixed-use development near the 8,700-seat H-E-B Center. Along with a 30,000-square-foot convention center and a 250-key hotel, CedarView will also be home to a future 1.2 million-square-foot Nebraska Furniture Mart, which along with Scheels will anchor the property.

Scheels Cedar Park will comprise 75 specialty shops as well as such family-friendly attractions as a 65-foot Ferris Wheel, a 16,000-gallon saltwater aquarium, a wildlife mountain, interactive arcade games and sports simulators, a candy shop and a cafe.

Scheels’ first Texas location opened in 2020 in The Colony, in the Dallas–Fort Worth metro. Headquartered in Fargo, N.D., the employee-owned retailer operates stores in 14 states.

Are you experiential?

Earlier this month, Scheels opened its first Arizona location, a two-level, 250,000-square-foot store in Macerich’s 1 million-square-foot Chandler Fashion Center in metro Phoenix. That store too features a Ferris wheel, arcade, cafe and candy shop.

Entertainment and experiential concepts continue to drive much retail development. Retail gurus who’ve shared their observations about this trend with Commercial Property Executive in recent months included Steve Williamson, Transwestern’s managing director of retail services and urban land services; Garrick Brown, vice president of real estate intelligence and business development at Gallelli Real Estate; and James Cook, director of retail research at JLL Americas.

Scheels