Tract Adds 500 Acres to Data Center Campus

The firm plans to develop as much as 2 gigawatts of power at this Reno-area site.

Master-planned data center parks developer Tract has acquired 517 acres within the Tahoe-Reno Industrial Center in Storey County, Nev.

In October last year, the Denver-based company had acquired more than 2,200 acres inside TRIC, in two areas referred to as the Peru Shelf and South Valley. This latest purchase is adjacent to 686 acres previously acquired along Peru Drive.

Tract acquired the new parcel through an operating entity. The site includes existing improvements such as a pre-graded section of a planned initial pad of roughly 120 acres. Water and sewer infrastructure are already adjacent to the lot. The company noted that it is zoned for a wide range of pre-approved uses, including data centers.


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Last year, Tract announced plans to develop data centers totaling up to 2 gigawatts of power. To support this, the company entered into an agreement with NV Energy to provide energy to the sites, starting in 2026.

Last month, Tract also entered a partnership with Silicon Ranch—a solar power developer—to support its projects in Nevada and Utah with renewable energy.

The developer described TRIC as ‘the center of an emerging data center cluster’ where wholesale data center operators and self-build hyperscale cloud providers like Microsoft have recently joined the Reno ecosystem. The area reportedly benefits from proximity to Silicon Valley, yet with lower power costs, lower environmental risks and access to land.

Tract CEO Grant van Rooyen stated in prepared remarks that the acquisition ‘represents a bolt-on that can stand alone as a data center campus or create additional scale for the Peru Shelf we have previously announced.’

The company did not respond to Commercial Property Executive‘s request for additional information.

A search for power

The expansion of AI looks to be ‘the biggest transformation in the data center industry since the sector burst onto the scene,’ according to a January report from JLL. The highly specialized equipment needed to support AI densities, particularly liquid cooling, will transform traditional facility design. Data center providers are rapidly changing designs to support these new requirements.

A key factor here is power, and regional power limitations are one factor behind a shortage of data center colocation supply, JLL reports.

Several other data center providers and developers have chosen to expand or to build data centers at the master-planned TRIC:

As hyperscalers pursue low-carbon strategies to overcome their power issues, they’re working to broaden their geographical footprints into secondary and tertiary markets—not just Reno, but also Atlanta, Salt Lake City, Denver, Columbus, Ohio, and Charlotte, N.C., JLL stated.