Trademark to Transform DFW Shopping Center Into Mixed-Use Property

Trademark Property Co. will move forward with the redevelopment of Lincoln Square, a 470,000-square-foot shopping center in Arlington, Texas. The developer plans to transform the outdated retail center into a mixed-use development with office, retail, hotel, entertainment and residential spaces.

The City of Arlington has recently approved the request for the rezoning of the 45-acre retail center. Trademark had conducted market research, planning sessions, community meetings and engagement with the local community over the past year.

The firm purchased the property from ShopCore Properties in 2022, after some city leaders encouraged the former owner to invest in the shopping center or sell it due to its outdated design and rising vacancy rates.

After the acquisition, the City of Arlington forged a 30-year public-private partnership with the new owner. The agreement requires an investment of at least $150 million into the property in the next 6 years and the collaboration with residents and leaders on redevelopment plans, as reported by Fort Worth Inc.

The Arlington City Council agreed to co-invest $14.7 million from its Innovative Venture Capital Fund in the property’s redevelopment, according to Kera News. If Trademark doesn’t meet the agreement requirements, it will owe $9 million in grant funding.

The rebirth of an outdated shopping center

Trademark’s strategy centers on the redesign and transformation of Lincoln Square into a prominent regional gateway along Interstate 30. The demolition of the 40-year-old shopping center at 1500 N. Collins St. is scheduled to commence in the second quarter of 2025; at the same time Anthem, the new name of the revamped site, will go into effect.

Upon completion, the first phase of Anthem will showcase roughly 152,000 square feet new retail and restaurants and 125,000 square feet of modern office and co-working space. Additionally, it will include a 200-key hotel and 355 apartments built to meet the minimum standards of NGBS and LEED Bronze certification.

Trademark will leverage existing surface parking areas and reimagine the building footprint, with approximately 229,000 square feet of the shopping center slated for demolition, 243,000 square feet of legacy space to be retained and 65,000 square feet to undergo renovations.

The developer intends to retain BoomerJacks, Olive Garden, Raising Cane’s and the bank space. The shops along Center Street—such as Ulta Beauty and PetSmart—will remain, along with Studio Movie Grill, which will receive a new art deco-style facade. The revitalized property will also include an expansive green space designed to accommodate outdoor concerts, wellness classes, artist markets and various community events at the heart of the development.